Google Adsense Section Targeting to Increase CTR and eCPM

Google Adsense is no doubt one of the most used and successful monetization platform for a website owner. Proper placement of ads can increase the CTR (Click thru Ratio) for your Blog’s adsense performance, but the most important thing is relevancy of the placed ads which can be optimized by Google Adsense Section targeting. If a visitor comes to your site by searching ‘Mobile Phones’, he may not click on ads placed with some free newsletter of a SEO company. But if he finds an ad with an option to choose ringtones, He/She may consider to give that a try and may signup for their new account in which case you may get $8 – $10 for single click/referral. Here are the details and ‘how to use guide’ for Google Adsense Section Targeting.

adsense Google Adsense Section targeting is a way to provide a route to adsense crawler. By using this technique, you pick a particular section (content) on your blog and tell adsense to show ads based on those content area only. Take it in this way, If your website is having terms like ‘blogging’, ‘feedburner’, ‘sitemap’ etc at many places (footer, sidebar) on your blog, then there is a chance that adsense may show ads based on those keywords, however you have written the article on ‘Mobile Phones’. In that case you can use Google Adsense Section targeting Tag to exclude those parts from adsense crawler and focus on content in the post.

You may also like: Tools to Preview Google Adsense Ads based on Keywords and URL

There are two ways to optimize the Adsense ads with Section Targeting.

Option 1 – Ignore a particular section on your webpage (like Sidebar and Footer)

You can ignore or exclude some parts of your webpage by providing the below mentioned tags. You may use this start tag and en tag in sidebar or footer section of your website to ignore the terms used over three.

Google Adsense eCPM Section Targeting 1 

Note: You may copy this piece of code from here.

Option 2 – Include only Content or Particular Area

This is simplest one. If you want to include only the content section of your website, you may try the below mentioned piece of code.

Google Adsense eCPM Section Targeting 1 

You can create as many sections as you want but the most important thing is to take precaution while adding these tags. You should have god amount of keywords rich content in the included part otherwise Adsense will show PSU (Public Service Units) on ad slots.

According to Adsense Program, you should not manipulate the ad targeting by including some keywords which are not relevant to your site’s content. You should include the content of the post rather than hard-coding some high eCPM keywords and including them only. Here is the note from Adsense TSA,

Important Note: Please keep in mind that this feature should only be used to emphasize significant sections of your site’s relevant content. It is against our program policies to manipulate the ad targeting to result in ads that are not relevant to the content of your pages.

Google Adsense Section Targeting is a legal and officially approved way of routing adsense crawler for increasing the eCPM.

RelatedHow To Increase The eCPM Value Of Your Google Adsense Account

Sanjeev Mishra is a professional blogger and an Internet Marketing Consultant based in India. He has built the Internet Techies to provide you updates in technology and web application area.
  • yes section targeting helps a lot. Another thing which i have observed is that the ad unit which appears first in HTML source serves the most relevant advertisements.

    Now a point to ponder here is that the header ads appear before the ads under the title in HTML source. But the ads below title receives the most CTR. So one should make sure that the Ads under the title appear first in HTML source. You may have to use absolute positioning to move the header source down.

    What’s your take on this Sanjeev ?

  • Adsense Ads under title are the best performing slot and it really shows the most relevant ads. It is really important to load the title part first as it will throw the title ad and the content to your visitor. You can check the loading sequence of Internet Techies, here we serve the content first and then load the header section. Proper Optimization of code is really important to get max CTR. Thanks Amit for sharing your thought.

  • Hello Sanjiv,

    First of all thank you for the info. I’m having a similar problem with my website. My ads are displaying according to the content, in most of the cases the ads are related to “online tv” keyword.

    Kindly help me to implement above code.