Today’s Earnings showing as Today’s Estimated Earnings on Google Adsense

Google is trying to be more transparent on Google Adsense earnings of publishers. From today onwards, they changed the message “Today’s Earnings” to “Today’s Estimated Earnings” to show you that the earning may change in coming hours. Technically, there is no difference between the older and the new message as Google is not going to change any calculation formulae for this new message. This new message is just for more clarity in terms of earnings. After certain amount of time, message may change to “Today’s Finalized Earnings”.


Nee Message in Google Adsense:


Here is an excerpt from Google’s announcement about this change,


In order to be more transparent about how our system calculates earnings, we’ve added the words "Estimated" and "Finalized" next to "Earnings" throughout your account. Rest assured these terminology changes don’t reflect a change to the way your finalized earnings are calculated. It’s simply intended to give you a clearer idea of what’s our estimation of your earnings and what’s finalized.

So nothing to worry about this new update in Google Adsense. Keep monetizing your blog or site using power of Adsense.

Sanjeev Mishra is a professional blogger and an Internet Marketing Consultant based in India. He has built the Internet Techies to provide you updates in technology and web application area.
  • Oh, thats why my earnings are much higher today 🙂

  • lol buddy. Wish you all the best.

  • Sounds like they’re reserving the right to adjust (most likely lower) earnings to weed out click fraud/invalid clicks.

  • Thats true that the estimated earnings are quite different in adsense from finalized earnings ” Today I just got shocked that my estimated earnings for June 2010 was 398 $ and the Finalized Earnings its showing only 365$ ok Now I got an Idea .but what is difference amount $ 34 all about