Internet Techies Forum

I would like to know this;

Using keyword research tools, I optimized my websites for keywords that I know what the going bid is in Google. I can have an estimate of what I can expect to earn per click from those niche sites. How do I do this with your company?

Lets take a general keyword as not to give a way any of my niche choices. So lest use the keyword “student loan” we know that keyword cost and advertiser on average $14.15 per click as of this writing.
So If I take the Google adsense off from my site, and put your ads in it’s place, How do I know what to expect from my optimized pages for specific keywords?
What I need to know, how much is that keyword going for in your company?
So for a keyword such as the “student loan 14.15, I know what I can expect to earn from relitive terms on my sites from the targeted ads that show.
See what I am asking?

This is a hypothetical scenario, using a keyword that I am not optimized for nor a niche I am perusing, but lets say that student loans is at 14.15, I would know that I can expect about 5-6 dollars a click earnings.

What would that same scenario earn in your company. As I said I tried using a different add network other than Adsense one time. So a scenario for my niche I knew what I was earning, the keyword was bid at over 30.00 it earned my site good money every day and it was a consistent average. But when I replace the adsense ads with a different company on that page, for days on end, hardly any impressions showed, and then most of the time were not targeted, but the ones that were, netted 7 clicks, for .04 cents. I switched back with in a week to Adsense on that page, and immediately went back to a ton of impressions, and A normal CTR. Back to earning.

So How do we know what to expect? I mean apples to apples comparison? What are your advertisers being charged on average for a specific keyword?

I mean if I know I am consistently making 5 dollars a click on a keyword, and I put your ads on my site, is are the earnings comparable, if not how far off is the margin? And how do I know this so that I can optimize pages for the keywords?

Am I going to drop from earning 5 dollars a click to .02 cents?

Theses are the questions I would like to have answered if you can..
Thank you for taking the time to help me to understand. I would like to try a new ad network, but need to know how to optimize.