Till today, Revenue sharing of Google Adsense was not officially stated and that’s why there were lot many speculations on Internet about the same. But today Google’s Product Management, Vice President Mr. Neal Mohan posted an update on Adsense blog announcing or sharing the revenue share of Adsense for Content and Adsense for Search product with Publishers. 68% of total advertisement revenue of Adsense for Content goes to Publishers account and rest 32% remains with Google for enhancement of system as well as revenue for Google. For Adsense for Search, Google gives 51% to Publishers and keeps 49% with itself. This transparency from Google will definitely add value and extra Publishers to their Adsense service which is one of the best CPC (Cost per Click) network.
As per the official announcement,
AdSense for content publishers, who make up the vast majority of our AdSense publishers, earn a 68% revenue share worldwide. This means we pay 68% of the revenue that we collect from advertisers for AdSense for content ads that appear on your sites. The remaining portion that we keep reflects Google’s costs for our continued investment in AdSense — including the development of new technologies, products and features that help maximize the earnings you generate from these ads. It also reflects the costs we incur in building products and features that enable our AdWords advertisers to serve ads on our AdSense partner sites. Since launching AdSense for content in 2003, this revenue share has never changed.
We pay our AdSense for search partners a 51% revenue share, worldwide, for the search ads that appear through their implementations. As with AdSense for content, the proportion of revenue that we keep reflects our costs, including the significant expense, research and development involved in building and enhancing our core search and AdWords technologies. The AdSense for search revenue share has remained the same since 2005, when we increased it.
Adsense for Content are ads appearing on a website which is using Google Adsense for monetization. You can see 336 x 280px, 300 x 250px ads or 468 x 60 or in different sizes where you can see “Ads by Google”. These ads are served from Google Adsense server for which Advertisers pays to Google thru AdWords service. and Adsense for Search is the Adsense ads appearing on the search result page of a website using Google’s Custom Search. You can try searching a keyword on this site and see ads appearing on top and bottom of the search result.
As per today’s announcement, Google is not going to change the revenue share in next few months but that may change depending on the maintenance cost from Google’s side. In next few days, Publishers ca see revenue sharing stat in their Adsense dashboard.