It has always been a topic to dig into that how Google displays the Search Results on its Search Engine Result Page (SERP) when you put the terms to be searched in the Google Search Box. I thought of sharing some basic concepts that always have been behind this intelligent search engine’s operational strategies.

The first thing you need to know is, when you are searching something on Google, you are searching the Google database and not the actual web. The Google Spiders and Crawlers are the programs that crawl the web and go on indexing (putting them on Google Server/Database) the web pages that they find. So, unless and until your page is indexed on Google, don’t expect it to appear in the Google Search on any of its SERP page. If you have created a new website or a blog, you either need to submit your website to Google or you have to wait for Google Spiders or Googlebots come to your website by themselves and index your page, though it can take any amount of time. Once the pages are indexed, now they are on Google Server, and now the real game begins! This is because, though Google has indexed your pages, that does not mean that you would be in top search entries for your specified keywords. It is true that if your keywords are so unique that there are very few or no entries for that on the web, then definitely you could be on the top of SERP for that keyword. But believe me, if your keywords are so competitive, then it is going to be a tough and lengthy task to pop up on the very first SERP results!

Below diagram is a concise representation of Google’s basis to create the order of the search results displayed on SERP


1. PageRank

Page rank is the relevancy score or authority score that Google assigns to a website depending on various factors in its own trademark algorithm. PageRank is like the result of voting system. When you get link from some other website, Google considers it as that website has voted for you, so higher the number of unique and relevant (anchor text and voting website content somewhat matching to your blog/webpage topics) votes, higher is the PageRank that you can expect. But you should remember, every vote is not equal, it isn’t like democracy! Thus, ‘link quantity’ is counted but at the same time the weightage of the link source is also counted in the Google PageRank algorithms. We would go into details of the PageRank concept in the upcoming articles.

2. In Links

In links are actually the links you get from the owners of other web sites. You can either contact to other site owners to submit your site or request the link from them or you can write or create such an attractive or essential or useful content on your website, that other websites are allured to link back to you. As we have already seen, the number of in links are the number of votes your website has got. But remember that do not build the links so rapid that Google would take its as spamming. Keep the process regular, as SEO really yields a lot when done slowly and steadily.

3. Frequency of Keywords

Frequency of the keywords means how many times the keywords are relevantly repeated on your page.

4. Location of Keywords

Google also gives importance to the adjacent text near to the keywords because it is irrelevant to repeat the keywords large number of times, without making some textual sense.

5. TrustRank

Millions of websites are created an exhausted every week. Google gives more value to pre-established web pages or domains i.e. which do exist from a bit long time as they have a good Trust Rank in Google. This trust is built over a long period of time so more important is how consistent and how stable are you with your website.

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