Google Sitelinks are well known term to all of us and recently we reported that our blog got sitelinks as well from Google. Sitelinks appears under Webmaster Central as well where you can turn-off them for 90 days and again turn them ON. But the most amazing part is that, Google shows different sitelinks in different geographical locations and even in webmaster tool.
Here is the screenshot of google search done for the term “Internet Techies” in Google India Search page,
Sitelinks generated here are same as what I see in my webmaster tool. But when I did the search in Google Australia, it shows different sitelink for my blog which are even not visible under webmaster tool. Here is the screenshot of Google Search done for the same term i.e. “Internet Techies”,
Here is the screenshot from Webmaster Tool where you can see the older sitelinks shown on India page but still not reflecting the latest sitelinks.
When I tried to find out the reason behind this behavior, the culprit was unsynchronized data on Google servers and the last updated date on webmaster tool. Actually it takes time for Google to update different servers about the sitelink information. That’s why it takes time for sitelinks to appear on webmaster tool as well as on different geographical location search page. If you are getting sitelinks in your webmaster tool and not able to find out those links on Google search page then wait for couple of days, you will definitely see them appearing.
Update: Google just updated the sitelinks in Google India page as well.