KKR (Kolkata Knight Riders) is at the bottom of IPL 2 points table and nothing is going good so far for them. But the branding team of their sponsors like Nokia and Sprite are really doing well and their performance in this IPL 2 season is similar to the shots of McCullum in last season match. The branding team has created an Orkut theme named asÂ Nokia Knight Riders which will expire on the 24’th May (Final Day) of IPL season 2.
Theme is featuring KKR owner Shahrukh Khan, KKR Logo and of course Nokia Logo. Nokia branding people are promoting their slogan “Sabki Jeet Pakki” (Everyone will win) over there. The header part of the theme looks like,
This type of branding of Kolkata Knight Riders made them the most valuable brand name of IPL teams – as per the economic times.
“Despite propping up the bottom of this year’s edition of the IPL taking place in South Africa, the Kolkata Knight Riders are the most valuable franchise brand at USD 42.1 million. Celebrity co-owner Shah Rukh Khan’s hard-selling of the KKR brand has counteracted the team’s poor on-field performance,” – Brand Finance
Branding is good but all we need is a good game. If you want to maintain and sustain the good brand value, you will have to produce a good content. That’s what KKR team will have to show up in IPL 3.